Creative Industries from Science to Business!

The session, organized by the CReATE consortium, will focus on ICT technologies applied to Creative Industries and connected research priorities. CReATE works as “motor” to link ICT-research with SMEs in Creative Industries. Due the involvement and collaboration of regional firms and researchers, the innovation potential at the intersection of ICT and Creativity is already given at hand within the process. The CReATE project and its outcomes with EU-wide impacts will be presented in this session as good practice (showcase) for the development of common (R&D) goals and projects between university (science) and industry (business) based on companies’ needs and universities’ capacities and related to global trends (technological and market developments).

Research priorities with future impact on Creative Industries will be presented, and experts from science and business will give an insight into their experiences, lessons learnt as well as future conditions and challenges for technological transfer. Through the good practices presented by the speakers and the moderated discussion about concrete characteristics of strategic (trans-) regional university-industry relationships, ways for strategic collaboration will be depicted. The topic is strongly related to the communication of the European Commission "Improving knowledge transfer between research institutions and industry across Europe: Embracing open innovation", which is also a main aim of the CReATE.